Our Key Solutions to Search Engine Optimization (SEO)

Purchasing a Scarlet Lion website guarantees that your site's design and architecture will be search engine optimized to extend your online reach and visibility to prospective clients looking for your product or services on the Internet. We have developed an expertise in achieving solid search engine rankings without sacrificing the esthetic value of your website on its human audience.

Our design team uses its search engine optimization (SEO) knowledge and technical experience to provide recommended keywords and phrases that best describe your business or product. These keywords and phrases are then strategically placed within the XHTML and content of your Web site, making it search engine friendly.

The objective of SEO is to increase your website’s visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. For instance, if you go to Google and search on particular target keywords in your industry, you will see the top ten leading sites in the rankings.

Search engine optimization involves researching your industry and locating the current top ten
competing sites.

Then analyzing those sites for: Keyword density in the title of their page(s); Keyword placement (order) in their meta tags; The frequency of searches done on major search engines daily for the major terms used in your industry; and Keyword density on the face of their document compared to the keywords in their meta tags.

Moreover search engine optimization also involves creating Meta tags, text and text location on your pages for top placement and hand submission of your site to search engines.